Neekaeen managerial consulting group started its activity since 2004 with a perspective on presenting brain ware services in management field. At the beginning of its activity, this group entered the market research field with focus on conducting statistical studies as well as presenting educational courses for software and statistical analysis skills. After conducting various projects, it expanded its activities to brand consulting, marketing and advertising by reliance on the obtained experiences and also development and enhancement of technical knowledge and human resources. The scientific and practical experience of managers of neekaeen group led to the presentation of consulting services in the height qualitative level in this field, and it confronted with the cooperation request of large Iranian organizations to act as a brand project and marketing manager. neekaeen group established aeen- E –ma publication and expanded its activity in publishing brand management and marketing to achieve its social responsibility and facilitating the access to updated and verified scientific resources by detecting the needs of Iranian managers society. The accumulation of experience and expertise in neekaeen group as well as using scientific theories led to the development of neekaeen’s models which are presented to Iranian organizations to give a deeper meaning to their business through planning and performing in correct path.
