Overview

NearBuzz is an advertising platform for offline media agencies and outdoor digital screen networks, powered by Computer Vision technology for Audience Analytics and IoT for real-time place context. We enable brands and agencies to run interactive campaigns on outdoor digital displays, with programmable context based triggers for real-time targeted Ads. We provide audience insights and metrics to analyse the effectiveness of the campaign. Traditionally, offline (outdoor) advertising is - one way, expensive and not easy to execute. As an advertiser, one would wish to have a clear visibility of the campaign and its performance while reaching to the right target audience and geography. Our solution helps brands and agencies to - 1. Target: Define target audience and deliver targeted content in real-time using IoT based context engine. 2. Engage: Build interactive campaigns to engage and collect data using our interaction technology. 3. Analyse: Get audience insights (age, gender, emotions, attention span etc.) with our audience analytics engine. Our vision is to make advertising in offline as convenient as doing it online. We aim to be the leading technology company in solving the challenges in offline advertising using our technology products and solutions. We do this by, • Computer Vision based Audience Analytics • Interactivity and Real-time Triggers based on Advanced Context Engine • Proprietary Ad-Serve engine based on Evolving Context