History of Beginning - Founded by Akarshak Singhal & Apoorv Singhal. The brand was curated with the aim to eliminate the toxic waste caused to the environment by the companies that are saturating the Asian beauty market. We are constantly innovating and drawing our attention to skin concerns that are often overlooked to create high quality products that are just right for your skin. Our Vision We are committed to creating progressive formulas that are 100% cruelty-free and made with the latest on-trend performance ingredients and botanicals.
