NALU is an international online retail brand devoted to living the dream through the experience of paddle boarding. We believe that paddle boarding is more than sport, it is a way to have fun and to live an enjoyable, healthy lifestyle. NALU is all about SUPing (Stand Up Paddle Boarding). Our home office is in Fripp Island, SC where we also offer rentals and tours as a way to share our love for SUPing. Whether it's paddle surfing, flat-water SUPing, saltwater, freshwater, or whitewater, stand up paddle boarding adds fun and excitement to your life. NALU offers the best paddle board clothing, apparel, and accessories to continue paddle boarding on and off the water.
