My Phone Club’s membership proposition turns the mobile market on its head by offering free handsets with unlimited usage (subject to fair use) in exchange for a fixed cost monthly membership fee. Members will not be tied into the usual 24 - 36 month contracts and will be free to upgrade, downgrade or cancel their membership – subject to returning their handset, providing complete flexibility. Membership also includes a range of relevant business and lifestyle benefits tailored to the individual’s preferences or needs. Tactically we are exploiting the “Gap” in the market by developing a distribution channel within the B2B market sector targeting the SME community (1-20 handsets) Via the Office Supplies Industry, but will be extending the offer to consumers and internationally over the coming months and years. My Phone Club’s service is delivered via the Web and strategic retail partners but is fully supported by local customer contact centres, alleviating the need to talk to network providers and equipment manufacturers completely. The key benefits of becoming a My Phone Club member: • Fixed Cost Monthly Subscription Fee • Complete Flexibility • No Contract Term • Unlimited Usage (*Subject to fair use) • Free Handset included • Community Membership • Targeted Aspirational Benefits • In market Customer Service
