Launched in 2011 by friends Tatiana Casiraghi and Dana Alikhani, Muzungu Sisters is a London-based slow fashion brand that offers ethically sourced handmade luxury goods produced by 20 different artisan communities from across the world. Each piece embodies remarkable history, is sustainably produced, and is designed to be kept for years to come. The concept for Muzungu Sisters was born in 2009, when founders and friends, Dana Alikhani and Tatiana Casiraghi, were living in New York. Dana, finishing a master’s degree in human rights at Columbia University, wanted to create an online retail portal that would promote fair labour practices by showcasing artisan-crafted goods from around the world. Tatiana, with a refined eye for style and a keen interest in travel, had been thinking of curating a website that would feature carefully sourced items discovered during her adventures abroad. By merging their ideas and passions, Dana and Tatiana created the revolutionary concept of providing the global online retail market with exclusive products handcrafted by local artisans from diverse cultures. In promoting the products featured on Muzungu Sisters, Dana and Tatiana hope to shine a light on the rare artistry found in various communities, and to stimulate those local economies, all while providing customers with timeless, hand-selected items of impeccable quality and style.
