Overview

Mr. Ajay Kumar is a global Indian luxury brand rooted in heritage and rich design. Founded in 2015, the brand has built a reputation for avant-garde print design creating a signature luxurious aesthetic rich in historical and cultural references. Positioned as a bespoke luxury Indian brand with an international look and sustainable outlook, our brand caters to the dynamic demands of the new age puritans who crave for sartorial elegance in their occasion wardrobe. These new age puritans are the genre of social celebrities, shining personalities, flamboyant masses and achievers who wish to stand out and redefine style and where truly ‘AGE IS A STATEMENT TO MAKE’. The brand is a reflection of his persona and comes out as strong, bold, flamboyant, wrapped in intricate patterns and vibrant colours creating graphic masterpieces that are rendered digitally onto handwoven and natural fabrics giving it an avant-garde look. Handcrafted with impeccable construction and prints that dictate individuality, each piece has a story to tell. The line is effortlessly stylish and red carpet worthy. The brand has showcased seasonal collections at Lakme Fashion Week, Rajasthan Heritage Week and its first international show at Swim Week Colombo'18. Our vision is not just to create a luxury lifestyle brand but also to put one’s deeply held values at the heart of the brand’s business. We are taking slow and steady steps to empower every individual and community working with us and creating value in the chain. The journey has just begun towards becoming a sustainable and conscious luxury brand with a brand ethos that works towards being responsible, transparent, modern, fair and environmentally conscious in many ways. We are not perfect and we may never be but we are trying and in many ways contributing back to the society. The brand sells through multi-brand designer stores and online portals in India and abroad.