It’s all about the Brand. We analyse, understand and nurture our clients’ Brands through ‘360 Degree Brand Stewardship’, an Ogilvy Worldwide proprietary tool. It gets us to the very essence of the Brand – its philosophy, identity, business rationale. In parallel, we identify and recognise the consumer and evaluate the market. With this insight, we produce creative and memorable communications and target a very specific consumer by implementing an innovative and cost-effective Communication and Media Plan. This continuous development and enhancement of the relationship between the consumer and the Brand is a vital and ongoing part of our overall goal … … to produce ADVERTISING THAT WORKS
