Overview

mermix is an innovative and disruptive service which is based in sharing economy and collaborative consumption. mermix connects farmers and professional machinery contractors through a participatory online application in order to improve the efficiency of using agricultural machinery. mermix allows farmers to access new state of the art agricultural machinery, farmers to share and exploit their machinery and professional contractors to promote and manage their machinery. mermix vision is to create a more productive agricultural sector in which the machinery can be fully exploited. mermix wants to meet the farmers’ needs and serve them effectively. The main purpose is to provide them online, better quality services and tools, with less capital investment but more fast and easy collaboration among them and help them understand that Sharing means Growing. mermix mission is to improve the agricultural world by connecting farmers. This connection will lead to more effectively and productive way of developing their practices on the field, enjoying the benefits of being members of a sharing community, social, environmental or economic ones. mermix will adopt the sharing economy business model and will play the negotiative role among farmers with lack of machinery and farmers who need to rent their idle or underutilized machineries. mermix idea is built upon the three principles of the sustainability namely, environment, social and governance. Thus it is expected to create social, economic and environmental impacts.