Launched in 2007 by entrepreneur and mother of five Nathalie Christen-Genty, MELIJOE is the world’s premier online fashion e-tailer for children ages 0-16. Featuring the latest in childrenswear trends inspired directly by adult runways, MELIJOE is home to some of the industry’s most sought-after labels in kid’s fashion. MELIJOE is above all an international brand, featuring 100% authentic products, speedy worldwide shipping and a website translated in six languages. Thanks to a developed editorial strategy and magazine-inspired web layout, MELIJOE doubles as a digital news outlet for children’s fashion with Le Magazine, and between exclusive shopping edits, childrenswear news, trend reports and in-house photo shoots, MELIJOE is an extra-large world of digital fashion for the smallest of fashionistas. MELIJOE is first and foremost the story of Nathalie Christen-Genty, who began to take an interest in children’s fashion after the birth of her first son in 2003. An avid fan of the adult’s fashion industry, she was disappointed with the clothing selection found in multi-brand boutiques at the time. With a background in digital project management, Christen-Genty observed a gap between the fashion industry's offer of attractive children’s clothes and an easy, style-driven shopping experience, leading to the launch of her e-commerce. MELIJOE quickly became the go-to reference for parents looking for designer brands mixed with practical and everyday casual styles. MELIJOE’s office space is located in the heart of Paris, where a team of buyers, merchandisers, customer service representatives, IT developers, graphic designers, fashion editors, stylists, photographers and logistics professionals work daily to assure a unique shopping experience.
