Media House is a media and communications agency. Member of the global Aegis-Dentsu network. Services: TV -Direct Response Television and How It Works -Planned or Impulse Purchases- How to Create Effective infomercial Newspapers -Does size matter (or position, or color) -Making the Most out of Newspapers Magazines -Advertising in magazines is different. Or, how to tap into the power of magazines -How to harness the power of magazine advertising Outdoor -Using Outdoor to Find the 'Moment When They Might Radio -Proving Radio Works Direct marketing -Database Marketing 'One Antidote to Consumer Indifference -Data-Driven Marketing – An Important New Too Online -The Five Golden Rules of Online Branding Measuring the Attributes of -Successful Branding Banners Promotions -How To Get Your Promotion Right -How to handle promotions Sponsorship -The Fame Game- Using Celebrities Effectively -Integrated Marketing Events -Using Sponsorships To Connect With New Consumers -Event Sponsorship - Is the Worst Yet to Come Integrated marketing communications -Using Integrated Marketing To Drive Brand Value -Finding Your Level in Integrated Communications Media planning - scheduling -How to Schedule TV - Exploit Learning from Hard Data -Using modeling to improve media lay down -Using Media to Get Under the Radar Budgeting -Setting the Communications Budget -How To Use the Budget Better Process: Planning and briefing Research to Aid Creative Development Execution
