Overview

Why You NEED a Former Comedian For Your Copywriting and Creative Website Content! Let's start with your top marketing challenges … - Attracting traffic to your website - Converting your leads into customers - Regularly staying in touch with those customers Does that sound like you? So - what does a "professional stand-up" bring to your table? Multiple studies show that laughing makes us feel good. But why would you want your clients or customers to feel good when reading your copy? (I know it seems like a dumb question, but few business owners know the real answer). Humor isn't for everyone. There are a few businesses that should avoid using humor for obvious reasons - but I digress ... Humor activates parts of the brain associated with happiness and fulfillment. Humor also helps in creating emotional urgency and long-term memories. (Harvard, 2010, and Cognitive Science of Humor, 2014). Do you know what keywords or phrases are most frequently used to help people find your website? (NO? They may not be what you think!) Does your website appear on the first page of a Google or web search? (NO? Over 95% of web searches NEVER look past the 1st page) Do you know the easiest way to improve your website's search ranking? (SURPRISE ... That's what I do!) Your emails, your landing pages, your sales pages, even your social media posts tell a series of stories about you, your company, and your products or services. Unfortunately, if you haven’t mastered the science of humor or emotional urgency triggers, it can be hard to create something that will tickle their funny bone and yank their "Emotional Urgency" chain. That’s where I come in. I partner with organizations like yours to write clear, concise content for your website, emails, email newsletters, blog posts, lead magnets and other marketing tools. “Great copywriting is about building EMOTIONAL URGENCY within your prospective buyers.” Want a website review? Need a quote? Have questions? Then let's chat.