Overview

At Master B2B, our mission is to help B2B companies make smart decisions about the people, processes, and technologies they’ll need to drive sustained competitive advantage. We created Master B2B so that you can: 👉 stay up to speed on the latest developments 👉 separate critical fact from fiction 👉 internalize best practices from B2B experts and leading practitioners Master B2B is a series of debate-style “Un-Webinars”. We bring in the top B2B Ecommerce experts and solution providers and ask the hard questions – the questions that you can’t get salespeople to answer. We tackle the key issues head on, without the vendor sales pitches. There is no cost to attend our Master B2B Un-Webinars! If you want to get the truth about B2B eCommerce, FOLLOW this page for details about our next Un-Webinar! Can't wait? Click on the Website button above to watch past Un-Webinars. ANDY HOAR CEO of Paradigm B2B Andy Hoar is one of the world’s leading authorities on B2B commerce business and strategy. He’s written about, and consulted extensively with, distributors and manufacturers at Fortune 100 and leading mid-market B2B companies regarding their direct and indirect selling initiatives. Until recently, Andy was a Vice President and Principal Analyst at Forrester Research where he was the author of Forrester’s B2B eCommerce playbook. BRIAN BECK Author and CEO of Beck Ecommerce Brian Beck has more than two decades of experience in the ecommerce field, including 17 years as a C-level executive driving digital transformation. A sought-after expert and trusted advisor to some of the world’s top brands, he guides executives at manufacturers and distributors in driving growth from digital commerce.