Overview

For years MassineScheffer & Company has been using its NeuroIPS® methodology to successfully measure implicite personality sytems (IPS), e.g. as part of our consulting business for brand management and customer communication. We are convinced that there is much more potential in our psychographic system and that we can support people with their individual living situations, e.g. finding the ideal job or achieving their personal goals. With this conviction we are currently building a team of motivated people to create exciting products around the NeuroIPS methodology and to bring these products to market. For this we are following the lean startup approach – small, cross functional teams work on validating those ideas.