The luring visuals, The Targeted schemes, The Packaging, The catchy Tag-lines, is born out of consumer behavior pattern. Is there is a root cause to every effect they say, like there is research behind every Marketing decision that a company pursues. Market Research forms an essential pre requisite to forming creative marketing plans. In today’s age where people are spoilt for choices, it requires an aspiring marketeer to be a smart researcher, being abreast with techniques that make their marketing plan stand out from the rest. We at Markinos- The Marketing Research Cell at IIFT are here to help you strengthen your knowledge on the different Market trends and disruptions going on in the world with help of interesting sessions, competitions and much more.
