Helping companies in the financial, real estate, mortgage, and medical markets. There's more to marketing than a pretty PowerPoint or brochure. It's important to focus on the activities that drive revenue, solidify market position, and strengthen brand. After all, if it doesn’t have bottom line impact, why bother? Expertise: • Brand: creation, updating, product launches, identity, design systems • Positioning: unique selling proposition, differentiation • Websites: strategy, UX, UI, content development, site development • Content: blog posts, direct marketing • Creative: ads, power point, marketing and educational tools • Growth: sales support, direct marketing, lead generation • Events: trade shows, thought leader events • PR: press releases, crisis communications Partial client list: - Rakuten - Docutech - Prospect Mortgage - Mphasis - BroadStreet Capital Partners - Century Capital Partners - Mortgage Connect - Impac Mortgage Corp - Digital Risk - Altos Research - Pingora Asset Management - Social Security Law Group - Social Security Advocates for the Disabled - Vantium Capital - Acqura Loan Services - Strategic Recovery Group - A large, #petty mortgage industry firm that after 10 years had us remove their logo and name from materials. For no reason. #bully Prior to founding Marketing TBD, I led successful marketing efforts for a variety of companies, including GE Money, Fidelity National, SmartZip, and Ellie Mae. Specialties: Marketing Communication Strategy, Crisis Communications, Internal Communications, PR, Creative Services, Web Site Development, Product Strategy,Company Positioning, Vendor Management, Branding, Customer Acquisition, Customer Retention, Direct Marketing, Sales Support, Sales Tools, Lead Generation, Campaign ROI
