'If you make a good product, the consumer will find a way to you from even within a forest. But if you want to increase the numbers, better build a highway through that forest. A Market is that forest and Marketing is the highway.' In an age where people have even advertised the 7 deadly sins (yes they have), marketing has become THE FACTOR in any organisation's success. Today not only people make brands but brands define people. Facebook has painted the world blue, Apple has taught how brands can build an army of loyalists, Coca Cola has become more than just a drink, it has become a symbol of Joy, Nobody in the world can mistake a Golden Arch for anything except McDonald's. All of these things have become possible because of the exceptional marketing and branding by these brands. In the nutshell, Survival in this global market is only possible through living the art of marketing and not through academic drilling. Therefore, MARK-IT, the Official Marketing Society of Shaheed Sukhdev College of Business Studies aims at enhancing understanding in the field of marketing so as to keep the students of SSCBS abreast with the ever changing business environment and to equip them with the most updated information. Some things cannot be taught, they have to explored. Marketing is one of them and we are here to help you make that journey through the depths of Logos, Tagline, Jingles, Branding, Pricing, Positioning and much more. The key objective is to encourage bolder marketing leadership, to provide the students with the much-needed marketing exposure and empower them with experience and skill which give them an edge over others.
