High-value innovation needs emotive energy working alongside technical expertise. When it comes to creativity in business, Know-Why is as important as Know-How. What can The Arts do for business? The Arts civilise us. Put simply, The Arts humanise a business. Arts-based learning is an instrument for developing creativity at work. Energise, Vitalise, Enthuse. Develop emotional intelligence and brings an enthusiastic energy to engaging with customers and solving problems. Deep Source, Rich Resource. Draw on thousands of years of human culture. Tap into other possibilities from other worlds. Push boundaries beyond established norms. Invoke the genius of universal human values; Provoke new perspectives through parables, analogies and metaphors; Evoke our five senses for a perception of reality that is grounded in experience. Individuality, Personality, Self-Reliance. Break a sense of powerlessness. Reveal multi-talented people. Work in close collaboration. Shape a shared future. Reveal the ‘company of you Company. Adventures in Creative Expression. Take field trips to museums, galleries, studios & workshops. Go on expeditions to unfamiliar territories. Overcome anxiety. Learn about taking prudent risks. Experience the almost alchemical effect art-has on the imagination. Through The Creative Process, learn new insights and new leadership practices.
