Overview

Mobile operators face some of the toughest challenges of any industry. Savvy consumers, plummeting prices and new communications technologies have emerged against a mature mobile market with unique subscriber growth below 1%. The pressure to deliver has increased as the environment has toughened. More effective approaches in telemarketing with relevant offers are in demand to avoid over contacting prospects and consequently driving negative NPS scores. Enriched data management systems allow operators to create tailored offers for individual customers while maximising revenues. Get it right and you will have bespoke, tailored conversations with every single subscriber, improving conversion while reducing retention costs and lowering churn rates. MadCalm combines years of experience, data expertise and our own innovative software to maximise operator revenue by creating tailored offers that speak to individual customers. MadCalm consistently doubles the take-up rate versus control groups in both retention and in-life campaign activities.