Overview

Made Madu was founded in 2021, when Mathilde Ricaud, its founder, came back to France after 5 years spent in Indonesia working in the luxury tourism industry. With a background in brand management, strategic marketing, and interior design; Mathilde had a chance to work side by side with small start ups with big ambitions. Made Madu is composed of one person only, but collaborates with talented free-lancers working and sourcing their inspiration in different parts of the world. We work online, and internationally, with clients currently based in Europe and Asia. Made Madu’s team of free-lancers involves dynamic and creative people, who are able to meet the highest standards of requests in marketing, web & graphic design, print & digital communication strategies as well as more specific needs such as interior design & visual merchandising. We sets up strategies that are adapted to each client’s objectives. When needed, we also help start ups to establish ambitious, but realistic goals; along with priority tasks management and assignment to the different assets of the company. With more than six years of working experience in marketing & business development, Mathilde has refined methods and knowledge toward sustainability and ethical ways of spreading a message. Made Madu tends to work with brands that have a real desire to make a difference for people and/or the environment. Outstanding and innovative projects come from trusted collaborations and in-depth relationships with our clients. Mathilde provides eye-to-eye support and takes care of the multi-faceted aspects of each project. She doesn’t stop where the contract ends, and may suggest actions that will increase results of the agreed strategy for a real 360° marketing plan. A detailed questionnaire and on boarding meeting will take place before starting on a collaboration, in order to make sure client & project manager are aligned, and to ensure successful outcomes.