Overview

We started Lure with a single goal in mind, to provide a plant-based alternative for women that helps us live better, rest better and connect better. We call that living The Lure Life. We looked for CBD products that worked for us. Nothing we tried was quite right, so we decided to create Lure. After years in the making, we are excited to finally share the power of The Lure Life around the world and make it for ALL people. We launched Lure in August 2020 with our signature tincture. Since then we have added products that nurture the mind, body and soul. All our products are highly effective, organically and domestically grown, non-intoxicating, non-addictive, and plant-based. We can be found online at www.thelurelife.com and through a growing list specialty boutiques in the US.