I am dedicated to making the most innovative & exciting products with the consumer in mind, always knowing who my product is for & what its purpose is. - I am a creative thinker. - I am a disruptive innovator. - I am someone who sketches their ideas down on paper, instead of storing them in my head. - I am a person who works strongly in a team to find the best product outcomes. - I strive for the best sustainable solutions & share knowledge freely with others. Above all else, the designs I produce are honest, understandable & have longevity. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. - Dieter Rams I have over 16 years experience working as a technical product designer. I have worked within the sports & fashion industry for a number of international brands, building collections with style & innovative solutions. Key call outs : Product Design / expertise in apparel, equipment and accessories. Apparel Design / expertise in mountaineering & climbing , pro sailing, snow sports, surf & swim, athlete specific, lifestyle, streetwear & denim. Product Creation / experienced from the initial design phase all the way to SMS production. Confident with different PLM systems, pattern development & cutting. Concept Direction / Creation of mood boards, colour stories & print direction, fabric selection, innovation & trend research. Design Direction / in collaboration with the design teams I create seasonal creative objectives & product collections.
