More than ten years ago when Samo Login began to think about how we are mistreating the Earth and how unsustainable is our exploitation of natural resources. At that time he sold his share in the company najdi.si and found out that the money from the sale was not enough to deal with climate change issues. So, he set up a plan with his family to make the needed amount of money. They co-founded the company Outfit7, famous for its Talking Tom Cat. After exactly 7 years, they sold the company for $1 billion, and now they can finally focus on our original plan. At Login5 Foundation we have devoted the most of our work to the area of food production because this area is neglected from the point of development and investment. A large part of our development is devoted to growing crops. Our project Login Eko is engaged in the development of sustainable technologies for food production. The purpose of this project is ''healthy food for everyone''. We look at healthy food throughout the whole process: from the field where crops are grown to the final consumer. Our vision is to develop technologies and all kinds of support for the use of these technologies. The most important thing here is that we will share the knowledge with farmers free of charge. The next step is how to turn the crops into healthy food for people. For this we need to find out what food people actually want to eat without having to convince them. For this purpose we are researching how pleasure is connected to eating. As with crop production, we intend to share all our knowledge free of charge to food producers, because we believe that there is a future in this. At Login5 Aphrodite we are developing models of modern leadership and methods of personal growth and personal success. With extensive experience gained in running Outfit7, we developed a method that makes an average company super-successful. And with working on our foundation, we are further upgrading this method.
