Overview

Locks of London was founded in 2017 by Beauty and Fashion Influencer, Rebecca Roberts. Also known as her alias Becca Official, Rebecca has created a voice, brand and style that have truly set her aside in the sector. She reaches thousands online and works with various brands. Her most recent major campaign being with L’Oreal Hair as the face of #MidnightPurple in the Colorista range, available worldwide. Being an avid micro ring hair extension wearer for years, working in marketing for a prestige hair extension brand and reviewing products, you can be assured Rebecca has tried and tested many hair care ranges - none of which fully satisfied her hair needs. From the first application, having the correct aftercare for extensions is extremely vital to extend and not comprise wear. Rebecca decided to take the hair care industry into her own hands and Locks of London was born. We have a strong focus on being ethical as a business and develop all of our formulas in house to ensure the very best results. All of our products are colour protecting, animal cruelty-free, vegan and produced here in the UK with our iconic fragrance. Our industry expertise means we are always looking into new trends and working on new products to launch a unique but valuable take on hair extension care. Small hair changes can lead to bigger things. It goes without saying that no girl is ready without great hair. But... it’s not just all about hair. It's about envisioning trust in a brand that will not only take care of your hair but bring ambitious women together, sharing the message that sexy can be smart and brains really do have beauty. Although great hair may not be the answer to all your prayers, it sure can be a step in the right direction towards empowerment and that all important hair confidence.