Overview

The Lloyd-James Group has re-imagined the old “food brokerage” business model. Our modern and empathetic model provides solutions for plant-based brand owners’ needs from start to finish: insight on the Canadian grocery market prior to launch, focused brand representation, and investment to scale a brand. With offices in Vancouver, Toronto, and Montreal, Lloyd-James continually supports high-quality brands in each stage of their product life cycle through our three core services. ★Vision★ Leading plant-based brands through the journey to sustained profitability in grocery ★Mission★ Focused on caring for your brand and persistent in achieving your distribution and same-store sales growth objectives We live by the following values: ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ► Trust: that we have each others and our clients backs always ► Integrity: always doing the right thing no matter what the circumstance ► Passion: for everything we do in life and at work while “bleeding brand” ► Success: in hitting our personal goals and helping our brands win at retail ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ We believe in working with manufacturing partners who deliver real consumer benefits, while solving problems around health,the environment and animal welfare. We look to work with brands that encompass the "6 P's" ►Product: taste has the “wow” factor ►Packaging: jumps off shelf ►Pent Up Demand: emerging category with strong consumer demand ►People: we are partners in solving our consumer problem ►Profitability: of our brands ensure future growth ►Planet: product is value added and sustainable