Inspired by the beauty of falling stars from heavens as the curves of a woman's body, from modern urban architecture to the natural beauty of the English Country Garden, Lily Flo's collections are inspired by the different facets of a woman's life. Lily Flo is designed and made for women by women. We believe that fashion and jewellery should be designed together to make incredible looks. This is why we love to collaborate with stylists, fashion photographers and bloggers to make our pieces come alive. Jewellery with a focus on relevant and high fashion styling. That doesn't mean that we are a mass produced or fashion brand. We believe in traditional craft, articulated with a very current sensibility. We are always evolving but believe in slow fashion, one that cares about the materials and the people behind the creation process, the supply chain and ensures that production is as environmentally friendly, as ethical and responsible as we can. We are especially for the woman who doesn't believe in compromising quality and traditional hand craftsmanship and wants contemporary handmade, fine jewellery knowing that it has been ethically and expertly made, in London. Lily Flo Jewellery began in 2015, passionate as much about design as much as traditional craft, Artist Director, Diana Sherling studied gemmology, gold-smithing and business at the University of Arts London after careers in advertising, interior design and a passion for Ancient and Modern Art. Lily Flo has become an 'in the know' designer for fashion bloggers like @diva.on.a.dime and @cheshiregossipgirl, fashion editorial and celebrity stylists such as The Sabrina Grant, Jennifer Michalski-Bray, Charlotte Harney and Holly Jade O'Leary, having been featured in Dreamingless, CocoIndie, Fated and Fabled, Vogue, Elle, Brides and more. In 2017 Lily Flo debuted at the International Jewellery Show in London, London Fashion Week and Shanghai and Beijing Fashion Weeks.
