Overview

The company was working on a distinct positioning strategy in the market which is dominated by some manufacturers. The company likes to groom its brand as a brand from U.S. tradition -a countrycharacterized by perfection in everything. Globally,Leonard has a total product range of 178 spread across the seven product categories.In India the company had so far launched four product categories Regular Products, Winter Products, Festivals Products and Industrial Products. Leonard brand tag line is perfect home maker. Be it perfect cooling, effortless ironing, or a perfect water treatment series. Name it and company is ready with a perfect package for the discerning homemaker.