Overview

The Legal Sales and Service Organization, Inc. (LSSO) is a transformative force in the legal industry. We equip legal and business professionals with innovative thinking, strategic connections, and continuous professional development that enable them to thrive in a dynamic and competitive landscape. Established in 2003 as a response to the evolving needs of law firms, which were shifting from marketing to sophisticated business development and service excellence programs, LSSO has remained dedicated to providing essential resources and tools to drive success. Our Purpose: At LSSO, we redefine rainmaking and recognize that excellence in legal service extends beyond exceptional lawyering. It encompasses a holistic approach that builds on the power of a cross-functional team, integrates innovative business development strategies and service excellence, and includes a commitment to continuous improvement. Our mission is to empower legal leaders by providing a comprehensive platform that delivers: 1. Cutting-Edge Insights > Thought leaders, industry experts, and innovators share the latest strategies, trends, and breakthroughs in legal business development, client service, innovation, and quality initiatives. 2. Strategic Connections > A thriving ecosystem where senior sales and service executives forge valuable connections, fostering collaboration and idea exchanges among peers, mentors, and partners who are all dedicated to driving professional growth. 3. Professional Development > Tailored programs, workshops, and resources – plus a network of peers – designed to equip legal leaders with the ideas, skills, knowledge, and mindset needed to succeed in an evolving landscape. 4. Innovative Tools > Practical tools, frameworks, and pioneering methodologies that enable law firms to implement effective business development and service strategies, ensuring the delivery of exceptional value to clients from acquisition to retention and growth through unparalleled service.