Overview

After 30 years as a sponsored athlete, Laird made the decision to start his own apparel company. The inspiration comes from the adventurous and unstoppable ever-active lifestyle of Hamilton himself. From the early mornings in the surf, to a day of hardcore training and then into laid-back, casual evenings, the collection easily translates to all times of the day. “I wanted to create a line for the discerning man, which would withstand functional demands with a contemporary and multi-functional edge.” - Laird Hamilton www.lairdapparel.com