Kwelaku wowned by Nigerian fashion designer Victoria Chikweluaku Anosike, is a Ready-To-Wear clothing line employing indigenous prints interpreted into chic functional silhouettes that can stand the test of time in terms of durability and style. We aim to do our part in sharing the African story through our prints and pieces; while striving to give our customers a luxury brand experience within the premium space and our employees an enjoyable working environment. The Kwelaku woman has a deep appreciation for African culture & craftsmanship. She loves to make a statement, but never overt. Kwelaku was started as Kancky, a tribal tunic line started from the founder’s campus room back in 2014, styling mostly family and friends. The brand has now evolved into a full fledged womenswear label, operating out of her Lagos HQ and adorning women from all walks of life and every part of the world. Kwelaku is coined from the founder’s middle name and means “to agree with wealth” and being inspired by her immediate environment (Nigeria) and the African continent as a whole, the brand’s essence is finally captured in this new identity because we not only want the Kwelaku woman to experience, but indeed exude the beauty of this rich culture whose story we aim to tell with our indigenous prints and pieces. Kwelaku’s vision is to keep impacting community positively through sustainable collaborations that showcase culture & craftmanship for many generations to come.
