Overview

Every year we would meet up for a reunion and catch up over a few beers and some sort of physical activities. During one of these events we decided it would be a great idea to start a clothing brand, but with busy family lives after the weekend progress was pretty slow. Then on a camping trip in 2020 on the Dorset coast, we decided to stop talking about and make it happen. With most of us now having kids and being into a variety of different sports we decided this should be where our market would be. After some research we noticed the lack of reputable sustainable fashionable streetwear brands. Most of our background initially comes from enjoying water sports activities but we felt that more now than ever a wider spread of knowledge of land based sports and activities was also needed and by promoting them via an on trend brand whilst being better for the environment was a good honest way of doing so. We knew this would mean an initial larger start up but felt it was worth it for all future generations. Physical activity has been proven to help with our mental health and in these unprecedented times we feel that this is so important to spread the message that there are many ways to remain or become fit and healthy. Some although hard work, don’t necessarily feel like work and feel more like fun. Individual physical activity (non team sports) have become almost compulsory in 2020/21 and this is where our brand identifies itself along with a global streetwear feel. KRAKEN CLOTHING Ltd commits to help the environment where possible and instil an inclusive culture for all.