Welcome to NewLedge®! I'm Dr Lucas Merlo, founder of our business value advisory firm, dedicated to helping SME owners across various industries build more valuable and sellable businesses, and accelerate their path to freedom. At NewLedge®, we believe that every business owner should have access to the same tools and strategies that large corporations use to increase their business value. With this in mind, we've made it our mission to provide SME owners with the guidance, expertise, and proven methodology they need to achieve their business goals and create long-term wealth. Our Approach: Our evidence-based research, predictive algorithms and statistically proven methodology focus on eight key factors to help owners avoid suboptimal business decisions. We track and analyse financial performance, cash flow, growth potential, revenue streams, marketing activities, customer satisfaction, key dependencies, and company structure to create both business and financial value. Expertise You Can Trust: As a trusted business value adviser, mentor, and implementer, I bring academic rigour and real-world know-how to the table. With a PhD in Innovation and Business Performance from RMIT and research experience at CSIRO, I'm a leader in the field of predictive algorithms and industry application of evidence-based research. Affordable and Accessible Solutions: We understand that tools like ours are typically provided only by large consultancies and might be unattainable for SME owners. That's why we've integrated the Value Builder System™ with our proprietary software, making our services both affordable and accessible. Our Commitment: At NewLedge®, we're passionate about helping SME owners build businesses that provide both financial and personal freedom. We believe every business owner deserves to achieve freedom, and we're here to help make that a reality. Join us on this journey, and together, let's unlock your business's potential and create lasting value.
