Marketing Strategy Consultant, specializing in Digital Interactions. Services for Clients include: Digital Transformation, Org Design/Redesign, Revenue/P&L Optimization, Demand Forecasting, Marketing Vision & Roadmap development, Digital Communication Strategy (i.e., social, search, site, send), Customer Data & Insights, Customer Journey Mapping, Brand Development, Website & Integrated Campaigns, CRM Development, Social Media/Content Strategies, Marketing Change Management, Competitive Landscape Benchmarking, and Agency Management/Optimization. Assignment: Worked on five projects for the Office of Audit & Advisory at Nintendo in their New York, San Francisco, and Seattle offices. Areas of focus are marketing/media investment analysis, digital strategy, retailer.com/Amazon strategy, product development/UI, Digital Media optimization, and future game industry/commerce planning. Started in 2010 and most recent project in 2022. Assignment: CDO /Head of Digital for Kids II, a private children’s toy company. Activities included: change management, budget reallocation, re-organization of human resources, stabilizing web operations, e-commerce planning, search engine marketing, agency management, developing a digital strategy for the company and crafting the vision and playbook for a multi-million digital distribution division for Baby Einstein content marketing and products. Assignment: CMO/ Head of Marketing for Private Equity group to determine cost, opportunity, and strategic implementation of CRM/Salesforce, digital marketing, and inventory ops digitization to drive process automation, org stability and long-term value. Project was a 3-year margin expansion mission. Assignment: Consulted mid-sized advertising agency looking to set up organizational and deliverable approach to new social media practice for clients. Clients include: Nintendo, The Richards Group, Arby’s, Kids II, Accenture/Protiviti, and private equity https://digitalinnovator.tumblr.com/
