Overview

Kidd Aitken is the world’s largest legal marketing consultancy, specialising in legal directory submissions. We believe that appearing in the top tiers of legal directory rankings is the best form of marketing any law firm can have. It elevates your firm. Highlights your specialisms. And catapults the reputation of your Partners. We work with law firms that find the legal directory process burdensome and time-consuming. By undertaking the entire process – from the actual directory submissions to aligning the interviews that follow – we significantly ease the burden on your firm. Your in-house teams are free to redirect their time and resource to other projects. Our founders, Daniel Kidd and Jacob Aitken, are both former editors of Chambers & Partners and are individually ranked in the top 3 legal directory consultants in the world. They are backed by an international team comprising former editors and researchers from Chambers, Legal 500 and other major legal directories who operate across all time zones. We are the only legal directory consultancy with a team of co-ordinators dedicated to the post-submission process. To date, we have worked with over 200 law firms in our 5 years of operations. Delivering both first-time and improved rankings for firms of all sizes and sectors in all major directories.