KIA Motors Corporation (www.kia.com) — a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.1 million KIA vehicles a year are produced in 13 manufacturing and assembly operations in eight countries, which are then sold and serviced through a network of distributors and dealers covering 172 countries. KIA today has over 47,000 employees worldwide and annual revenues of over $39bn. It is the major sponsor of the Australian Open and an official automotive partner of FIFE – the governing body of the FIFA World Cup. KIA Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surpassing customer expectations through continuous automotive innovation
