Partnership marketing - where two or more brands collaborate via strategic marketing campaigns to help each other achieve their objectives - is now one of the highest-potential marketing channels. Studies show that it’s amongst the highest performers on return on advertising spend. This is because partnerships increase scale and awareness, generate more diversified revenue streams and enable brands to break into new markets. When executed well, they are incredibly powerful. Since setting up my own speed dating agency when I left University to pay off student fees, to now having worked for some of the biggest brands in the UK creating strategic brand partnerships, I LOVE matchmaking! I am now using over 15 years of experience in partnership marketing and business development to drive profitable, successful brand partnerships for SMEs and start-ups in the UK. Contact me at kat@katmcewen.com to find out more.
