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Vanilla

Financial Services

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Vanilla
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    Sandy Kovalak Building a disruptive estate planning and wealth management platform to empower financial advisors to create deeper relationships with their clients and help clients protect their life's work.
    • Issaquah
    • Top 5%
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    Jim Sinai CMO @Vanilla | Ex @Salesforce @Procore (IPO)
    • Santa Barbara
    • Rising Star
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    Qihao Dong Senior Backend Engineer
    • Seattle, Washington, United States
    • Rising Star
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    Laura Jogani Sales Executive @ Vanilla
    • New York, New York, United States
    • Rising Star
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    John Luis Head of Finance I SaaS FP&A I Strategic Planning I Financial Modeling I Data Analytics
    • Nolensville
    • Top 10%
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Overview

Founded in 2019, Vanilla’s product suite was originally built for internal use by AdvicePeriod to create efficiency in explaining the value derived from estate planning and to identify opportunities to add value for clients that would be subject to the estate tax. It quickly became clear that the application and need was much broader than originally contemplated. Today’s estate planning tools—for advisors, lawyers, and consumers alike—are significantly lacking. Moreover, most advisors spend little time on even the basic components of estate planning. Vanilla was created to squeeze the inefficiency out of document preparation, increase an advisor’s and a client’s understanding of their estate, and to demystify the challenges of dealing with estates post-death.