Overview

London based siblings Jade and Grant Goulden founded Jaded London in the summer of 2013. Inspired by global street style from East London to LA and Asia the creators set about designing their trend focused collections now adored by celebrities and a growing army of dedicated followers worldwide. The designers are continuously developing unique prints and sourcing innovative fabrics to ensure Jaded London is at the forefront of trend and design. The brand sells womenswear, menswear and swimwear.