Unlabeled State Of Mind (U.S.O.M.) is an Italian brand founded in 2012, in Florence. The goal is to shape unique eyewear pieces that reflect workmanship as the first added value and then specific methods of production. In order to guarantee their value, U.S.O.M. sunglasses are hand treated and every finishing process is produced by our company in Tuscany. Craftsmanship and R & D are the foundation of every new finish, coating, material, colour and detail that goes to enrich and complete each new U.S.O.M. line. The challenge is to offer a sophisticated, unique, product with a multitude of variations and combinations; this Handmade in Italy piece must consistently reflect and reproduce the values that characterize Italian fashion and, in particular, have a strong, emotive, identity to feature in an original and exclusive range. The whole project is therefore born with the intention of communicating a galaxy of values made up of ideas, concepts and individuality upon which the wearer can rely and consequently reflect themselves. The U.S.O.M. mission aims at integrating a wide range of styles and expressions that portray individuality and tell a host of stories. << Luxury, elegance and style are based on a subjective experience, what matters is nothing more than the feeling that the person looks for in a product. This is not mere ostentation, but rather a unique experience, individual and particular. >> U.S.O.M. sunglasses are unique pieces of art, craftsmanship and expression, not just a simple eyewear accessory, but a fashion complement that reflects collective tendencies and then translates them into exclusive, distinctive and individual product alternatives.
