Overview

IT’S A PASSION THING Sandra Reichl - founder, creative director and designer - founded the magazine in 2018. Karin Novozamsky joined in 2020 by contributing to issue no. 3 and became partner soon after. Based in Austria - Vienna and Graz - we offer a perspective on life and success by interviewing and portraying people who do things passionately. The magazine has a strong focus on people, stories, design, and photography. To allow our readers an advertising-free experience, we partner up with one brand per issue that we like and introduce to our readers. From our job as brand strategists and designers we have learned that passion is a key ingredient for success. Passion is what drives us.