Islensk hollusta is a brand founded in 2005 by Icelandic biologist Eyjólfur Friðgeirsson. His aim was to develop and produce health foods from Iceland. The company set out by producing herbal teas, spices, condiments, cheese, snacks, herb-marinated seaweed, berry juice and bath products. In September 2009, Friðgeirsson received an award from SI - the federation of Icelandic Industries, for his pioneering work.
