Iowa Travel Industry Partners mission is to be the unified driving force of the travel and tourism industry promoting Iowa and its communities to positively impact the economy and quality of life for all Iowans. The goal of Iowa Travel Industry Partners is to: - Increase traveler spending in Iowa. - Unite segments of the travel industry. - Enhance the travel industry’s political strength and program impact. - Elevate professionalism within the industry. - Position travel as a respected revenue generator in Iowa. - Build private and public funding resources for travel efforts. - Represent Iowa’s diverse level of tourism entities, which is inclusive of size, geography, culture, business segment, etc. - Serve as a leading travel and tourism industry resource for key stakeholders and the public. - Serve as a vehicle for the exchange of information and ideas pertinent to the Iowa travel industry.
