Overview

Intro Fuel does things differently. The first step in all our campaigns is simple: A story. Marketing is about storytelling, not showing off trendy outfits on social media using popular people. With the increasing strictness from governing boards, the scrutiny marketers are getting, and privacy crackdowns, we understand that advertising needs to work to earn the consumer’s permission to advertise more. A relationship needs to be built before anyone is pulling out their credit card. We tap into emotions and personal memories by introducing consumers to a brand through content that only they can resonate with. The influencers and content creators we select have deep, personal connections with our clients, allowing them to create meaningful content for their audiences that extends far beyond a product and a selfie. The visuals are organic and original, not staged. The captions are vivid and unique, not scripted. The influencer to brand relationship is fused with years of prior dedication and personal investment. Nothing to force. Our influencers and content creators are only the beginning of our story. We understand that for consumers to build a strong connection with a brand, they need to be exposed to it beyond a single touchpoint. We activate influencers at the top of our funnel so that we can earn the right to further engage with consumers, after first introducing them through a friendly face. How do we do this? Well, that’s our special sauce... Once we earn consumer’s permission to market to them, we nurture the relationship by engaging with them through content they feel is valuable – delivered straight to their mobile device. We position our clients in the minds of their target customers as an identity that simply wants to make their life better. The unique strategies we use allow us to cut through the noise and engrain our client’s brand and messaging into the minds of their target audience. They become something their customers think about every