Overview

Internet is bridging the Physical & Digital Mobile commerce has become a worldwide phenomenon, with customers now shopping at home, in stores and on the go, no matter where they are in the world. Offering outstanding personalized customer experiences has also become essential. The lines between the online and offline channels are now especially blurred, and customers demand options like Buy Online, Pickup In Store (BOPIS). What's more, today's shoppers are all about “retailtainment” where shopping is a leisure activity they truly enjoy.