We are a strategic insight consultancy. We help our clients to get insight inside their organisations, really making a difference – hence our name. We do this through Applied Insight and Insight Effectiveness. Applied Insight – insight only has value when it is applied We believe Insight can be summed up as ‘a learning that unlocks an opportunity for the business’ Successful businesses know that real consumer and customer understanding can set them on the path to more effective strategic marketing, and represents a competitive advantage. We combine experience and expertise to identify the right research approach for every issue, distil outputs to the key insights, and help this to unlock opportunities from insight. We focus on insight to inform three key areas: • Segmentation • Innovation • Brand Growth Insight Effectiveness – maximising the impact of insight within your business As well as delivering Applied Insight through our ad hoc projects, we also help marketing and insight clients to increase the overall effectiveness and impact of insight within their organisation. We have developed a number of flexible approaches and processes to deliver this. • Insight Strategy: Helping you build a more coherent strategy and game plan for more consistent delivery of insight • Insight Mining: Applying better frameworks and new thinking to ‘mine’ previous research and bring new insights to the surface. • Insight Communication: Creating more powerful insight communication that cuts through and is tailored to the audience. So before you ask your customer another question,ask yourself one...is your research and insight really influencing your business? If you would like to talk about unlocking the power of your insight, get in touch
