Hundreds of thousands of peoples are talking on the web about products similar to the one you plan to develop. Innoradiant provide you with operable knowledge on what they think and how they will react to your innovation. Think of any generic product or service with a decent diffusion: it is extremely unlikely that you cannot find millions of mentions of it in social networks. These persons are probably using the product on a daily basis and they comment its features, its usability, its value for money etc. They might be enthusiast of certain characteristics while being even unaware of others. Sometimes they implicitly or explicitly suggest changes and innovations. Your next product must benefit all these commentaries. However… Comments are millions and are lost into terabytes of irrelevant information. Reading them all is out of question, for time and money reasons, besides being just unfeasible, due to well known limit of human memory. Here is where Innoradiant, with its Voice of the User (VoU) suite, comes into play. We capture user statements about products on forum, we analyse them via powerful Artificial Intelligence algorithms and we return to our customers exactly the kind of information needed to deliver products satisfying underserved user needs.
