Marketing has evolved. Has yours? Noticed your marketing and demand generation getting less effective recently? Are leads becoming harder and more expensive to find? Close rates going down? Old tried and tested methods like telesales, direct mail and trade shows not quite what they were? That's because buyer behaviour has changed. If your marketing hasn't, it's time to think carefully about it. Buyers now research purchases using search engines and social media before they are ready to buy. If you aren't getting information in front of them at this early stage. You often won't get to speak to them when they are ready to buy. Buyers don't want to be harassed with sales messages or calls anymore. They expect businesses to give them useful relevant information, and when they are ready to buy they will. And when they are ready, you'd better be too! You only get one opportunity to make a first impression. Our sales driven marketing programs are about this simple philosophy: Give people useful information when they are entering into a purchase decision. Nurture and build a relationship, awareness and trust. Monitor their behaviour and act quickly when they show they are getting ready to buy. Get in touch to find out how we can help you drive sales.
