Institute for International Marketing Management - IMM WU
Higher Education
No Team Available
Overview
The Institute for International Marketing Management (IMM) focuses on creating and sharing knowledge in the field of international marketing management. To this end, we strive to publish our research in highly respected journals read by leading scholars and senior executives, and seek to use innovative teaching approaches that involve case studies, simulations and real-life cases. We are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance.