International Institute for Sustainability Management (IISM)
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International Institute for Sustainability Management (IISM)-
Ruth Oluwatosin An optimistic and focused lady driven at making the world a better place
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Lagos, Lagos State, Nigeria
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Rising Star
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Overview
The IISM’s aim is to conduct research in all three fields of sustainability and cover the ecological, economic and social impact on society. A core aspect of sustainability management is that it can be a marketing instrument for strengthening organisations’ brands and image. In order to do this successfully, organisations need to find the right mix of on-line and traditional marketing and communications tools; key to this is market research, including acceptance and feasibility studies.