With extensive experience in the marketing field, our founder, Iris Guo, recognized the challenges faced by Chinese local businesses in translating their ideas into the Western market. As a migrant in Australia herself, Iris has utilized her knowledge and skills to support and market numerous businesses established by other Chinese migrants. She has built an extensive network within the community, enhancing community engagement opportunities and fostering connections between businesses and their target audience. This personal experience uniquely positions Iris to lead her team to provide tailored marketing solutions that resonate with the Chinese community and the wider Australian market. In 2016, IG Marketing Solutions was established with the commitment to facilitate seamless collaboration between Asian and Western markets, leading to demonstrable success within the local community. We embrace the intrinsic value of diversity and possess an acute awareness of the paramount importance of cultural sensitivity in the realm of marketing. Our in-house team, coupled with our network of affiliates, collectively embody a wide spectrum of expertise and diverse backgrounds. This unparalleled richness enables us to deliver tailored and ingenious solutions that seamlessly bridge the gap between Australian businesses and their Chinese clientele. Our bespoke marketing services overcome obstacles for Australian businesses entering the Chinese market, fostering exponential growth and elevating brand recognition. With deep understanding of both Australian and Chinese cultures, we craft resonant marketing strategies that consider Chinese customers' preferences, values, and cultural nuances. Empowered by our expertise, let us become your trusted partner in propelling your business towards unprecedented growth Our Services Cross culture Marketing Strategy Social media management WeChat marketing Content creation Community engagement Event management Creative development
